CLSBE

5  Publications

• 

  Brand management. Measuring the brand equity of Decathlon in Portugal

  Catalog Number

  354882

  Authors:

  Benyi Heider (Author)Daniela Martins (Author)Ivana Cizmar (Author)Miguel Loures (Author)Rita Barakat (Author)

  Subject:

  Business economics - Business Management, Corporate Governance

  Category:

  Term Paper (Advanced seminar), 2016

  Price:

  US$ 16.99

• 

  Corporate Accelerator Programs. Supporting Startup Success by Fostering Entrepreneurial Networking

  Catalog Number

  450743

  Author:

  Vanessa Ostertag (Author)

  Subject:

  Business economics - Company formation, Business Plans

  Category:

  Master's Thesis, 2017

  Price:

  US$ 18.99

• 

  Customizing the Consumer Benefit. An Investigation into the Effects of Individualization, Exclusivity and Individual Characteristics in Mass Customization

  Catalog Number

  450740

  Author:

  Marvin Burmester (Author)

  Subject:

  Business economics - Offline Marketing and Online Marketing

  Category:

  Master's Thesis, 2017

  Price:

  US$ 18.99

• 

  The Impact of Startup Entry on the Innovativeness of Incumbents

  Evidence from the Insurance Industry

  Catalog Number

  468702

  Author:

  Kilian Gundlach (Author)

  Subject:

  Business economics - Company formation, Business Plans

  Category:

  Master's Thesis, 2017

  Price:

  US$ 18.99

• 

  Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon

  Catalog Number

  320886

  Authors:

  Benyi Heider (Author)Carla Sofia Simões (Author)Ivana Cizmar (Author)Marvin Burmester (Author)

  Subject:

  Economics - Case Scenarios

  Category:

  Term Paper, 2016

  Price:

  US$ 16.99