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Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon


Term Paper, 2016

58 Pages, Grade: 17,0 (=1,3 in Deutschland)


Excerpt


TABLE OF CONTENT

EXECUTIVE SUMMARY

INTRODUCTION & RESEARCH PURPOSE

QUALITATIVE RESEARCH
TARGET GROUP
METHODOLOGY
SUMMARY OF RESPONSES
FIRST INSIGHTS INTO THE RESEARCH QUESTIONS
INTERMEDIATE STATEMENT

QUANTITATIVE RESEARCH
TARGET GROUP
METHODOLOGY
STATISTICAL ANALYSIS OF RESPONSES
General habits (regarding use of Taxi / Uber services)
Performance ratings (Taxi and Uber services)
Profile of respondents
SUMMARY OF RESPONSES

CONCLUSIONS

MANAGERIAL IMPLICATIONS

LIMITATIONS AND FURTHER RESEARCH

REFERENCES

LIST OF TABLES AND FIGURES

APPENDIX 1 Discussion Guide (with Summary of Responses) - Focus Group Taxi GROUP

APPENDIX 2 Discussion Guide (with Summary of Responses) - Focus Group Uber GROUP

APPENDIX 3 Online Survey

APPENDIX 4 SPSS Tables - Filter question + General habits (regarding use of taxi/ Uber services) (Q1-Q3)

APPENDIX 5 SPSS Tables - Performance ratings (Q4-Q11)

APPENDIX 6 SPSS Tables - Demographics and Psychographics (Q12-Q18)

Excerpt out of 58 pages

Details

Title
Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon
College
Católica Lisbon School of Business & Economics
Grade
17,0 (=1,3 in Deutschland)
Authors
Year
2016
Pages
58
Catalog Number
V320886
ISBN (eBook)
9783668208872
ISBN (Book)
9783668208889
File size
1864 KB
Language
English
Keywords
Marketing, Uber, Taxi, Services, Marketing Research, Statistics, Qualitative Research, Quantitative Research, Services Marketing
Quote paper
Benyi Heider (Author)Carla Sofia Simões (Author)Ivana Cizmar (Author)Marvin Burmester (Author), 2016, Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon, Munich, GRIN Verlag, https://www.grin.com/document/320886

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