Results for » cultural role «  (194 results)

Intercultural Marketing. The Impact of Culture on the Marketing-Mix

Cross-Cultural Business Communication
Intercultural Competence as a universal Interculture

Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede

The Role of Culture in Social Media Marketing. A Systematic Literature Review

Intercultural Business Presentations
The adaption of buisness presentation to the cultural values of international audiences

Cultural Influences on Consumer Goods Marketing in China
A German Perspective

Cultural Differences in Business Life. Understanding German and American Business Culture

Intercultural Aspects. Marketing in the United States and in Austria
Represented by the example of Manner AG

Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.

Consumer Behavior - Consumer as Decision Maker with cultural background

Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers

Stereotypes in Cross Cultural Communication ragarding Germans

Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study

Investigation of the Marketing of the Red Bull Company in Consideration of Cultural Aspects

Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers’ Sensory Perception

The impact of cultural difference in international business communication
At the example of Germany and France

Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development

An Empirical Research on the Increasing Importance of Intercultural Competences

Online Dating – A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan

Making a Difference - The societal marketing concept supporting educational and cultural issues

Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions
Marketing mix of project "Eden" in Qingdao (deleted)

Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?

Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China

German international companies in the Portuguese market. The impact of cultural differences on the brand personality

Intercultural Communication and International Marketing: Corporate Advertising on the Internet