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Merchandising als Marketinginstrument im Sport
Verdeutlicht anhand eines Merchandising-Modells am Karlsruher Sport Club (KSC)
Autor:in:
Mag. SpOec. Univ. Stefan Höhn (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Thesis (M.A.) , 1998 , Grade: 1,0
Price:
US$ 51.99
