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Vertrauen als Kapital. Markenführung in Unternehmen und unterschiedliche Resistenzpotenziale des Markenvertrauens
Eine kurze Untersuchung aus soziologischer Sicht
Autor:in:
Stefan Herber (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 16.99
