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bedeutungstransfer
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Der Imagetransfer. Einsatz, Funktion und Wirkung von Imagetransfers zwischen Marken und berühmten Sportlern
Autor:in:
Tilman Tschacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
Medienpsychologische Realitätsmodelle im Widerstreit: Determination durch externe Reize oder Kontingenz durch intrapersonales framing?
Zur praktischen Bedeutung des dynamisch-transaktionalen Ansatzes im Kontext alltäglicher Medienrezeption
Autor:in:
Dipl.-Pol., MSc (IR) Jan-Henrik Petermann (Author)
Subject:
Communications - Theories, Models, Terms and Definitions
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 18.99
