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Academic texts about  Ambassadors

1  publications
  • Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
    An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
    Title: Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2020 102 Pages , Grade: 1,3
    Catalog Number: 1127948
    Price: US$ 42.99
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