Academic texts about Brand analysis

2 publications

Brand Analysis "Axe" - Consumer Behaviour Theories
Maslow Theory, Freudian Personality Theory, Involvement Theory

Autor:in: Alena Kalkum (Author), Isabel Reinhardt (Author)

Subject: Psychology - Work, Business, Organisation

Category: Term Paper , 2012 24 Pages , Grade: 1,7

Catalog Number: 210138

Price: US$ 18.99
Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis

Autor:in: BA Global Marketing Matteo Fabbi (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Seminar Paper , 2010 23 Pages , Grade: 70%

Catalog Number: 180656

Price: US$ 19.99