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Academic texts about  Brand Love

1  publications
  • Phenomenon of brand hate. Behavioral consequences and managerial implications
    Title: Phenomenon of brand hate. Behavioral consequences and managerial implications
    Autor:in: B.Sc. Teresa Pavelka (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2016 59 Pages , Grade: 1,7
    Catalog Number: 336272
    Price: US$ 21.99
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