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Academic texts about Brand Marketing
4 publications
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 62 Pages , Grade: 1.7
Catalog Number:
159196
Price:
US$ 34.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 19 Pages , Grade: 78%
Catalog Number:
367960
Price:
US$ 16.99
Marketingstrategien in der E-Mobilität. Ein kurzer Vergleich zwischen VW und Tesla
Autor:in:
Hasan Kayki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 20 Pages , Grade: 1,3
Catalog Number:
912407
Price:
US$ 18.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 114 Pages , Grade: 17/20
Catalog Number:
305295
Price:
US$ 42.99
