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Academic texts about celebrity-marketing
1 publications
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 76 Pages , Grade: 2,1
Catalog Number:
264823
Price:
US$ 34.99
