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Academic texts about  Congruity theory

1  publications
  • German international companies in the Portuguese market. The impact of cultural differences on the brand personality
    Title: German international companies in the Portuguese market. The impact of cultural differences on the brand personality
    Autor:in: Juliane Couto (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2014 64 Pages , Grade: 2,2
    Catalog Number: 376079
    Price: US$ 34.99
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