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Academic texts about Consumer-Brand Relationships
1 publications
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 86 Pages , Grade: 1,0
Catalog Number:
901013
Price:
US$ 42.99
