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Academic texts about consumer research
3 publications
Advertising and Customer Values. To what extend does one influence the other?
Autor:in:
David Apel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 14 Pages , Grade: 1,1
Catalog Number:
302628
Price:
US$ 16.99
Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour
Autor:in:
Teresa Schauer (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2020 81 Pages , Grade: 1,3
Catalog Number:
1151414
Price:
US$ 42.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 79 Pages , Grade: 1.0
Catalog Number:
266639
Price:
US$ 40.99
