Academic texts about Country of Origin Effects

2 publications

Country of Origin Effects as Key Success Factor for Marketing Strategies
A Management Research Project

Autor:in: Ulrike Imme (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Research Paper (postgraduate) , 2006 45 Pages , Grade: 1

Catalog Number: 137856

Price: US$ 21.99
The country-of-origin affect on perception of services
Entry mode decisions as a determinant of usability

Autor:in: Nils Peters (Author)

Subject: Business economics - Business Management, Corporate Governance

Category: Master's Thesis , 2011 112 Pages , Grade: Sehr gut

Catalog Number: 179414

Price: US$ 42.99