Academic texts about customer attitudes

2 publications

Mass customization and consumer behavior - A case study from a german consumer perspective

Autor:in: Master of Science Joscha Köllner (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2007 72 Pages , Grade: 1,3

Catalog Number: 91360

Price: US$ 34.99
Reflection on customers’ knowledge and perceptions about marketing

Autor:in: M.A. Undine Handorf (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2016 108 Pages , Grade: 1

Catalog Number: 383158

Price: US$ 42.99