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Academic texts about Elaboration-Likelihood-Models
1 publications
Werbewirkungsforschung - Ein Vergleich des Modells der Wirkungspfade und des Elaboration-Likelihood-Models (ELM)
Autor:in:
Sabine Schrenk (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Seminar Paper , 2002 23 Pages , Grade: 1,3
Catalog Number:
16394
Price:
US$ 18.99
