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Academic texts about Experiential Marketing
3 publications
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 121 Pages , Grade: 1,0
Catalog Number:
140177
Price:
US$ 42.99
Ein Eventmarketing – Konzept in der Praxis: Das Alpina B7 Event in Kalifornien
Autor:in:
Christian Hirschberger (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Research Paper (undergraduate) , 2012 25 Pages , Grade: 1.3
Catalog Number:
191880
Price:
US$ 18.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 86 Pages , Grade: 1,0
Catalog Number:
901013
Price:
US$ 42.99
