Academic texts about Film-Marketing

2 publications

Licensing - ein innovatives Kommunikationsinstrument im Film-Marketing am Beispiel von 'STAR WARS'

Autor:in: Mark Weiland (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Term Paper , 2006 21 Pages , Grade: 1,3

Catalog Number: 64301

Price: US$ 18.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

Autor:in: Lily Marfisi (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2015 114 Pages , Grade: 17/20

Catalog Number: 305295

Price: US$ 42.99