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Academic texts about  groucho effect

1  publications
  • The Groucho-Effect. Are consumers really confused or do they just not care enough?
    An experimental approach
    Title: The Groucho-Effect. Are consumers really confused or do they just not care enough?
    Autor:in: Elvira Tafarrohi (Author)
    Subject: Sociology - Consumption and Advertising
    Category: Seminar Paper , 2018 8 Pages , Grade: 1,9
    Catalog Number: 430943
    Price: US$ 6.99
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