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Marketingcontrolling mit Hilfe von Kennzahlen
Können Marketingmaßnahmen mit Hilfe von Kennzahlen ausreichend bewertet werden, um vom Marketingmanagement zur Investitionsbegründung in das Marketing genutzt zu werden?
Author:
Gina Inèz Diekmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar), 2019
Price:
US$ 17.99
