Academic texts about In-store TV

1 publications

The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods

Autor:in: Christian Üffing (Author), Verena Stasing (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2009 63 Pages , Grade: B

Catalog Number: 135009

Price: US$ 34.99