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Academic texts about intercultural marketing
2 publications
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 218 Pages , Grade: A
Catalog Number:
305479
Price:
US$ 46.99
Web design in high and low context cultures
An analysis of Starbucks’ websites in the German and Korean markets
Autor:in:
Martina Cimminiello (Author)
Subject:
Communications - Intercultural Communication
Category:
Term Paper , 2020 18 Pages , Grade: 1,0
Catalog Number:
989794
Price:
US$ 16.99
