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Academic texts about localisation
2 publications
Standardization in International Marketing strategy: doomed to failure or successful strategy?
Autor:in:
Diplom-Kauffrau / MSc Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 22 Pages , Grade: 80
Catalog Number:
283949
Price:
US$ 19.99
The global-local paradox in international advertising. Can marketing really be international?
Autor:in:
Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 19 Pages , Grade: 74%
Catalog Number:
283946
Price:
US$ 18.99
