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Strategische Positionierung im Markensegment bei OBI Schweiz am Beispiel des Bosch Akkuschraubers
Welche Kriterien beeinflussen die markentechnische Positionierung?
Author:
Pietro Martinelli (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2015
Price:
US$ 18.99
