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Academic texts about Markenwerbung
1 publications
Effizienz moderner Fernsehwerbung
Klassisches Konditionieren und der Fall 'Mystery Ads'
Autor:in:
Oliver H. Frenzel (Author)
Subject:
Psychology - Social Psychology
Category:
Diploma Thesis , 2004 184 Pages
Catalog Number:
172784
Price:
US$ 46.99