Academic texts about Marketing Research

7 publications

Conjoint Analysis in Marketing Research
Fundamentals – Methods – Applications – Critical Assessment

Autor:in: Dipl.-Ing. (DH) Michael Lang (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Seminar Paper , 2011 26 Pages , Grade: 1,3

Catalog Number: 166538

Price: US$ 18.99
Marketing Research. A Guidebook for Tertiary Students

Autor:in: Alfred Owusu (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Textbook , 2020 79 Pages

Catalog Number: 931207

Price: US$ 17.99
Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis

Autor:in: BA Global Marketing Matteo Fabbi (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Seminar Paper , 2010 23 Pages , Grade: 70%

Catalog Number: 180656

Price: US$ 19.99
State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses

Autor:in: Matti Bouffier (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Textbook , 2021 127 Pages

Catalog Number: 1025936

Price: US$ 42.99
The concept of authenticity in marketing research

Autor:in: Anonym (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Term Paper (Advanced seminar) , 2022 9 Pages , Grade: 1,7

Catalog Number: 1327923

Price: US$ 6.99
The Role of Market Research in the Internationalization of Small and Medium Enterprises
A Swedish Case Study

Autor:in: Adeel Asghar (Author), Shahid Kalim Khan (Author)

Subject: Business economics - Market research

Category: Master's Thesis , 2009 102 Pages , Grade: 3.5

Catalog Number: 499514

Price: US$ 42.99
Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon

Autor:in: Benyi Heider (Author), Carla Sofia Simões (Author), Ivana Cizmar (Author), Marvin Burmester (Author)

Subject: Economics - Case Scenarios

Category: Term Paper , 2016 58 Pages , Grade: 17,0 (=1,3 in Deutschland)

Catalog Number: 320886

Price: US$ 17.99