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Academic texts about McSweeney
2 publications
Hofstede and McSweeney. Viewpoints on Culture
Autor:in:
MSc Matthias Schimmel (Author)
Subject:
Communications - Intercultural Communication
Category:
Term Paper , 2010 15 Pages , Grade: 1,0
Catalog Number:
232918
Price:
US$ 16.99
The influence of culture on brand positioning strategy
Autor:in:
MA Guido Maiwald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2005 16 Pages
Catalog Number:
205465
Price:
US$ 16.99
