Academic texts about mund-zu-mund

1 publications

Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study

Autor:in: Nicklas Westphal (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2016 103 Pages , Grade: 74%

Catalog Number: 354876

Price: US$ 42.99