Academic texts about Nachhaltige Markenführung

1 publications

Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling

Autor:in: Tobias Rappers (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2012 83 Pages , Grade: 1.3

Catalog Number: 202731

Price: US$ 42.99