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Academic texts about Nation Brands Index
1 publications
Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
Autor:in:
B.Sc. Philip Sipos (Author)
,
Corinna Nefzger (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2011 27 Pages , Grade: 1,3
Catalog Number:
178713
Price:
US$ 19.99
