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Academic texts about Pharmamarketing
3 publications
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Autor:in:
Sebastian Schulz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 85 Pages , Grade: Sehr gut
Catalog Number:
230009
Price:
US$ 42.99
Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten
Marketing als Medizin. Placebo oder Allheilmittel?
Autor:in:
Sascha Radewald (Author)
,
Deniz Yesil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2008 67 Pages , Grade: 1,7
Catalog Number:
135395
Price:
US$ 34.99
Life-Cycle-Management in der Pharmabranche
Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts
Autor:in:
Philip Sipos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 31 Pages , Grade: 1,7
Catalog Number:
156333
Price:
US$ 19.99