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Academic texts about  Pharmamarketing

3  publications
  • Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Title: Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Autor:in: Sebastian Schulz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2009 85 Pages , Grade: Sehr gut
    Catalog Number: 230009
    Price: US$ 42.99
  • Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten
    Marketing als Medizin. Placebo oder Allheilmittel?
    Title: Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten
    Autor:in: Sascha Radewald (Author), Deniz Yesil (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2008 67 Pages , Grade: 1,7
    Catalog Number: 135395
    Price: US$ 34.99
  • Life-Cycle-Management in der Pharmabranche
    Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts
    Title: Life-Cycle-Management in der Pharmabranche
    Autor:in: Philip Sipos (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2010 31 Pages , Grade: 1,7
    Catalog Number: 156333
    Price: US$ 19.99
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