Academic texts about position mapping

1 publications

Strategic Marketing
Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace

Autor:in: Markus Baum (Author), Marco Hackstein (Author), Marcel Mehling (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Scientific Essay , 2009 24 Pages

Catalog Number: 194552

Price: US$ 19.99