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Academic texts about  repositioning

2  publications
  • A brand analysis of mytaxi. What could a repositioning strategy include?
    Title: A brand analysis of mytaxi. What could a repositioning strategy include?
    Autor:in: Vanessa Busch (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2019 17 Pages , Grade: 1,4
    Catalog Number: 493235
    Price: US$ 18.99
  • Stopping RIM's downfall. A repositioning of the Blackberry brand
    Title: Stopping RIM's downfall. A repositioning of the Blackberry brand
    Autor:in: B.A. Jennifer Kint (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2012 24 Pages , Grade: 1,0
    Catalog Number: 273847
    Price: US$ 19.99
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