Academic texts about Unauthorized Secondary Use

1 publications

The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact

Autor:in: Jörg Ziesak (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2012 58 Pages , Grade: 1,2

Catalog Number: 201663

Price: US$ 28.99