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Academic texts about Utilitarian and hedonic perception
1 publications
New fun(ction). The influence of communicated newness, hedonic and utilitarian perception on app usage over time
Autor:in:
Jakob Krämer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 48 Pages , Grade: 8.0
Catalog Number:
494676
Price:
US$ 14.99