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Academic texts about video advertisements
1 publications
Storytelling as a critical success factor in video advertisements
An empirical analysis of storytelling elements deployed in the most viewed video advertisements
Autor:in:
Michael Wuta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 75 Pages , Grade: 1,0
Catalog Number:
414656
Price:
US$ 34.99
