Stefanie Eimesser

Texte (1)

• Certification Seals. The more, the better, or too much of a good thing?
  The effect of the number of certification seals on consumers’ purchase intention and willingness to pay
  
  Fach: BWL - Offline-Marketing und Online-Marketing

  Kategorie: Masterarbeit , 2013 228 Seiten , Note: 8.5 (out of 10.0)

  Katalognummer: 300161

  Preis: US$ 16,99