Stefanie Eimesser

eBooks: 1
Created on: 5/19/2015

Info

Created on: 5/19/2015

Texts (1)

Certification Seals. The more, the better, or too much of a good thing?
The effect of the number of certification seals on consumers’ purchase intention and willingness to pay

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2013 228 Pages , Grade: 8.5 (out of 10.0)

Catalog Number: 300161

Price: US$ 16.99