Biografía
Mauricio J. Martínez has over 15 years of professional experience across different MNE´S such as: Coca Cola FEMSA, Pepsi, Grupo Lala, Unifoods and Grupo Bafar.
His professional experience is concentrated in the following areas: New Product Development, Marketing Research, Trade Marketing, Channel Marketing and Key Account Management.
In 2010 he founded the consulting firm: "gnosis marketing solutions" whose primary mission is: to support SME’s through sales force training, marketing research, marketing strategy, among other corporate services.
Since 2008 he has been part time professor at the Universidad del Valle de México (UVM), Universidad Tecnológica de México and Universidad Tec Milenio (ITESM)
As a freelance author Mr. Martinez has published practical cases for Roger Kerin´s Text book "Marketing 9/e" and different articles for the "Veritas" magazine published by the National Accountants Association and CNN- Expansión magazine
He holds a B.A. in Marketing from the Universidad Tecnológica de Mexico, Master in Business Administration (MBA) from the Sistema Tecnológico de Monterrey (UTM) and a Master of Science in Global marketing from the University of Liverpool, UK.
Especialidades: Marketing, Foods & Beverages.
His professional experience is concentrated in the following areas: New Product Development, Marketing Research, Trade Marketing, Channel Marketing and Key Account Management.
In 2010 he founded the consulting firm: "gnosis marketing solutions" whose primary mission is: to support SME’s through sales force training, marketing research, marketing strategy, among other corporate services.
Since 2008 he has been part time professor at the Universidad del Valle de México (UVM), Universidad Tecnológica de México and Universidad Tec Milenio (ITESM)
As a freelance author Mr. Martinez has published practical cases for Roger Kerin´s Text book "Marketing 9/e" and different articles for the "Veritas" magazine published by the National Accountants Association and CNN- Expansión magazine
He holds a B.A. in Marketing from the Universidad Tecnológica de Mexico, Master in Business Administration (MBA) from the Sistema Tecnológico de Monterrey (UTM) and a Master of Science in Global marketing from the University of Liverpool, UK.
Especialidades: Marketing, Foods & Beverages.
Información
- Autor desde
- 5/4/2017
