MBA Carola Epple

Carola Epple is a media and innovation manager with a focus on sports, travel, outdoor & lifestyle and a track record in business development and innovation management. Between having two children, she completed an Executive MBA in Innovation and Business Creation at the Technical University of Munich. This book is her thesis to obtain the MBA.
In cooperation with the travel distribution company Schmetterling International, she conducted an empirical study on how Virtual Reality tools influence the booking behaviour of travellers. Different to other research in this field, this study is not based on artificial laboratory situations, but on real, VR supported booking decisions in travel bureaus.

Coming from the results of the study, Carola Epple was convinced that the approach of her findings could also be transferred to online marketing. This finally led her to found her own company, VirtuallyThere Media (www.virtuallytheremedia.com), to offer an online tool for travel companies to enhance conversion rates with the help of virtual experiences.