Kaan Saracoglu

Kaan Saracoglu is a communication specialist, advertiser, VR-AR laborer and an author who was born in 1995 at Bodrum/Turkey. He earned his Bachelor degree from the University of Istanbul in the faculty of Communication Science. Afterwards, he decided to take his career road into Germany, and he took Media Studies education at Ruhr University Bochum. During and after his Bachelor studies, he gained respectable job experiences with remarkable brands in the communication industry, especially in multinational marketing agencies such as HAVAS, BBDO and OGILVY. He recently earned his Master degree in Expanded Media at the University of Darmstadt, since he has a deep interest in new media technologies and their applications in marketing. Moreover, he holds an Associate degree in Retail Sales & Management as well as his second master’s degree in Behavioral Sciences that aids him to understand the core of customer behavior affected by promotional activities. Currently, Kaan provides a freelance consultancy service in the fields of communication, customer behavior and Virtual Reality, along with his ongoing seeking for a PhD degree in terms of boosting his research interests.