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BA Victoria Homeier
eBooks
2
Created on
2/15/2017
Info
Created on
2/15/2017
Texts (2)
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 33 Pages
Catalog Number:
385115
Price:
US$ 17.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 47 Pages , Grade: 1,0
Catalog Number:
198217
Price:
US$ 15.99
