Hendrik Arnold

Texte (1)

• Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
  An Empirical Study in the Television Industry
  
  Fach: Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media

  Kategorie: Masterarbeit , 2013 58 Seiten , Note: 9.0 (out of 10)

  Katalognummer: 209464

  Preis: US$ 19,99