Hendrik Arnold

eBooks: 1
Created on: 2/10/2013

Info

Created on: 2/10/2013

Texts (1)

Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2013 58 Pages , Grade: 9.0 (out of 10)

Catalog Number: 209464

Price: US$ 19.99