Isabelle Idrac

eBooks: 1
Created on: 8/6/2013

Info

Created on: 8/6/2013

Texts (1)

How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2013 97 Pages

Catalog Number: 231771

Price: US$ 40.99