This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India.
One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.
Inhaltsverzeichnis (Table of Contents)
- Acknowledgement
- Abstract
- Introduction
- Literature review
- Consumer behaviour
- Fast food industry
- Advertisement
- The pandemic
- Description of the problem
- Objectives
- Hypothesis
- Data collection
- Methodology
- Data Analysis
- Hypothesis testing
- Findings
- Conclusion
- References
- Annexures
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper investigates the impact of advertisements on consumer behavior within the Indian fast food industry during the COVID-19 pandemic. The study seeks to understand how advertising strategies adapted to the pandemic's challenges and their effectiveness in influencing consumer choices.
- Consumer behavior in the fast food industry
- Impact of COVID-19 on the fast food industry
- Advertising strategies during the pandemic
- Effectiveness of advertising in influencing consumer choices
- Consumer perceptions of fast food during the pandemic
Zusammenfassung der Kapitel (Chapter Summaries)
The research begins with an introduction outlining the significance of the study and its objectives. It then delves into a comprehensive literature review exploring existing research on consumer behavior in the fast food industry, the influence of advertising, and the impact of the COVID-19 pandemic on this sector.
The paper proceeds to describe the research problem, outlining specific objectives and hypotheses. It details the methodology employed for data collection and analysis. The findings of the study are then presented, followed by a discussion of the implications of the results and a concluding summary of the key insights.
Schlüsselwörter (Keywords)
The study focuses on key themes including consumer behavior, fast food industry, advertising, pandemic, COVID-19, India, and the impact of advertising strategies on consumer choices during challenging times. The research utilizes data analysis and hypothesis testing to understand the dynamics of consumer preferences and advertising effectiveness in the Indian fast food market during the pandemic.
- Citation du texte
- Yash Mandviwala (Auteur), 2021, How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India, Munich, GRIN Verlag, https://www.grin.com/document/1043472
