E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach


Term Paper, 2021

21 Pages, Grade: 2,3


Excerpt


Table of contents

Table of Figures

List of abbreviations

1. Introduction
1.1 Objective of this term paper
1.2 Structure of the term paper

2. The definition and role of e-commerce
2.1 The definition of e-business
2.2 E-commerce classification

3. The definition and history of Amazon

4. The development, conditions and the shipping fees of the marketplace on Amazon

5. Measures for greater reach on Amazon as well as successful commerce
5.1 The role of the product detail page and Retail Readiness
5.2 The requirements for the title on the detail page and its implications
5.3 Visual attention
5.4 The influence of videos on customers
5.5 Bullet points as a decisive building block for success on Amazon
5.6 Keywords

6. Conclusion

Bibliography

Excerpt out of 21 pages

Details

Title
E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach
College
University of Applied Sciences Essen
Grade
2,3
Author
Year
2021
Pages
21
Catalog Number
V1191854
ISBN (eBook)
9783346632432
ISBN (Book)
9783346632449
Language
English
Keywords
e-commerce, amazon, helpful, measures, achieving, successful, commerce, increasing, reach
Quote paper
Anastazia Spajic (Author), 2021, E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach, Munich, GRIN Verlag, https://www.grin.com/document/1191854

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