In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90% of online customers are actually Amazon customers. Moreover, 50% of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business.
At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 1.1 Objective of this term paper
- 1.2 Structure of the term paper
- 2. The definition and role of e-commerce
- 2.1 The definition of e-business
- 2.2 E-commerce classification
- 3. The definition and history of Amazon
- 4. The development, conditions and the shipping fees of the marketplace on Amazon
- 5. Measures for greater reach on Amazon as well as successful commerce
- 5.1 The role of the product detail page and Retail Readiness
- 5.2 The requirements for the title on the detail page and its implications
- 5.3 Visual attention
- 5.4 The influence of videos on customers
- 5.5 Bullet points as a decisive building block for success on Amazon
- 5.6 Keywords
- 6. Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper aims to explore the significance of Amazon as a platform for e-commerce, focusing on strategies and measures to enhance reach and achieve successful commerce within the Amazon marketplace. The paper analyzes the role of Amazon within the broader context of the German e-commerce market.
- The role of e-commerce in the modern business landscape
- Amazon's impact on the German e-commerce market
- Strategies for achieving successful commerce on Amazon
- The importance of product detail pages and retail readiness
- The influence of visual elements and video content on customer engagement
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction lays out the objective of this term paper and provides a concise overview of the structure. Chapter 2 delves into the definition and role of e-commerce, exploring its classification and significance in the modern business environment. Chapter 3 examines the definition and history of Amazon, highlighting its emergence and growth as a dominant force in the e-commerce sector. Chapter 4 focuses on the development, conditions, and shipping fees associated with the Amazon marketplace, providing insights into the platform's operational aspects. Chapter 5 explores various measures that can contribute to greater reach and successful commerce on Amazon. This chapter examines the role of product detail pages, retail readiness, visual attention, video content, bullet points, and keywords in optimizing an online presence.
Schlüsselwörter (Keywords)
E-commerce, Amazon, Marketplace, Retail Readiness, Product Detail Page, Visual Attention, Video Content, Bullet Points, Keywords, Customer Engagement, Reach, Successful Commerce.
Frequently Asked Questions
What is the significance of Amazon in the German e-commerce market?
In 2020, 90% of German online customers were Amazon customers, and 50% of them conducted product searches directly on Amazon.
What does "Retail Readiness" mean on Amazon?
Retail Readiness refers to optimizing a product detail page to ensure it is fully prepared to convert traffic into sales before launching marketing campaigns.
How do bullet points influence success on Amazon?
Bullet points are a decisive building block for success as they provide quick, digestible information that influences the customer's buying decision.
What visual elements are important for Amazon listings?
The paper highlights the importance of visual attention through high-quality images and the significant influence of video content on customer engagement.
Why are keywords critical for e-commerce on Amazon?
Keywords are essential measures for increasing reach, ensuring that products appear in relevant searches by potential customers.
What was Amazon's global revenue in 2020?
Amazon generated US $386.06 billion globally in 2020, with US $29.57 billion coming from sales in Germany.
- Citar trabajo
- Anastazia Spajic (Autor), 2021, E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach, Múnich, GRIN Verlag, https://www.grin.com/document/1191854
