Resumen o Introducción
TCL a Chinese company founded in 1982 as a Multimedia manufacturer in 2003 has a market share of 18% of Television set sales in China (Bartlett, Choshal and Beamish, 2008). With a run-up to China’s World Trade Organization (WTO) China will be open to international competitors and TCL will be better placed in the competition by internationalization
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- tokunbo olukoya (Autor), 2009, Case Study: TCL Multimedia, Múnich, GRIN Verlag, https://www.grin.com/document/131776
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