TCL a Chinese company founded in 1982 as a Multimedia manufacturer in 2003 has a market share of 18% of Television set sales in China (Bartlett, Choshal and Beamish, 2008). With a run-up to China’s World Trade Organization (WTO) China will be open to international competitors and TCL will be better placed in the competition by internationalization
Inhaltsverzeichnis (Table of Contents)
- Synopsis of the Situation
- Key Issues
- Define the Problem
- Alternative Solution
- Selected Solution to the Problem
- Expected Results and Rationale for the Solution
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study explores the challenges faced by TCL, a Chinese company, during its internationalization process. The focus is on the company's efforts to navigate cultural differences, leadership styles, and compensation structures in its ventures with Western partners.
- Challenges of Internationalization
- Cultural Differences in Leadership Styles
- Compensation and Wage Disparities
- Adapting to Western Business Practices
- Developing Global Leadership Skills
Zusammenfassung der Kapitel (Chapter Summaries)
- Synopsis of the Situation: Introduces TCL, its market share in China, and the motivation behind its internationalization strategy through a joint venture with Thomson.
- Key Issues: Highlights the key challenges encountered by TCL in its internationalization efforts, including compensation disparities, cultural differences in leadership styles, and TCL's weaknesses in product diversity and advertising.
- Define the Problem: Details the problems associated with compensation structures, specifically the disparity between Chinese and Western employees, as well as the cultural clashes between Chinese and Western leadership styles.
- Alternative Solution: Examines potential solutions for addressing the financial and leadership style challenges, focusing on adjusting compensation based on local market rates and understanding cultural nuances in leadership approaches.
- Selected Solution to the Problem: Proposes a solution based on leadership internationalization, emphasizing the need for cross-cultural training and the development of global leadership skills that combine Chinese wisdom with Western business knowledge.
Schlüsselwörter (Keywords)
This case study focuses on key concepts related to internationalization, cultural differences, leadership styles, compensation structures, and global business development. It highlights the importance of cross-cultural understanding, adapting to Western business practices, and developing global leadership skills for Chinese companies seeking to expand internationally.
- Citation du texte
- tokunbo olukoya (Auteur), 2009, Case Study: TCL Multimedia, Munich, GRIN Verlag, https://www.grin.com/document/131776
